Heritage
Our Story
The Beginning
Let It Rock,
1971
In 1971, Vivienne Westwood unveiled her unmistakable punk aesthetic to the world. When Let It Rock opened its doors on King's Road, even the most perceptive visionaries could hardly have foreseen how far this designer-named fashion house would go.
In the 1970s, Vivienne Westwood became the trusted ally of rebels and the coveted armour of punk artists. Drawing inspiration from cycling culture and underground subcultions, she broke all conventions by introducing BDSM elements, bondage hardware, safety pin collars, bicycle chains, and other provocative symbols into the fashion world for the very first time.
Torn trousers, slogan-printed tees, metal chains — Vivienne Westwood gave punk its definitive look, injecting fashion with a surge of raw, impulsive new blood.
Philosophy
No Classic Is Beyond Subversion
From the Pirate Collection's radical reimagining of 18th century maritime dress, to the Harris Tweed series that fused imperial wool with Scottish tartan in ways no one dared before — Vivienne Westwood has always lived by one guiding principle: Let tradition go to hell. Every garment tells a story of British heritage reimagined through a punk lens, proving that fashion can be both deeply rooted and fearlessly rebellious.
Punk Heritage
From King's Road bondage wear to Parisian runways — the rebellious spirit that started a fashion revolution remains the brand's beating heart.
Climate Revolution
Rather than replacing garments every season, the brand believes in creating pieces worth wearing for a decade. Sustainability is not a trend — it is a responsibility.
Beyond Borders
Beauty and ideas transcend time, geography, and all barriers. From London to Paris to the world — fashion is a universal language of defiance and hope.
Milestones
Our Journey
Let It Rock
Vivienne Westwood makes her bold punk debut. When Let It Rock opens on King's Road, even the most perceptive visionaries could not foresee how far this designer-named fashion house would go. Torn trousers, slogan-printed tees, metal chains, safety pins, and bondage-inspired elements — Vivienne Westwood gave punk its definitive look, injecting fashion with a surge of raw, rebellious energy.
Pirate Collection
Vivienne Westwood stages her first ever fashion show. The Pirate Collection — featuring multi-layered ruffled skirts, frilled collars, pirate hats with belt buckles, and tall boots — draws from 17th and 18th century traditional dress, extracting the most striking elements and reimagining them through an unconventional lens. Britain is swept back to its swashbuckling maritime age, and the collection is an instant triumph.
Harris Tweed Collection
The iconic Harris Tweed Collection is born. A turning point — Vivienne Westwood shifts her gaze from punk rebels to the young women gracing the covers of fashion magazines in upper-class attire. Imperial wool fabrics meet a deep love for Scottish tartan in a creative fusion that declares to the world: "No classic is beyond subversion." Let tradition go to hell — a philosophy she has upheld from the very start.
Anglomania Collection
Vivienne Westwood unveils the Anglomania Collection — a bold fusion of rigorous British tailoring and the boundless possibilities of French design under a single pair of scissors. Classic platform heels support the swaying silhouettes of models, as the brand's avant-garde defiance transcends the boundaries of time and space.
Red Label
To make the brand's distinctive experience accessible to more people, Vivienne Westwood launches its first diffusion line — Vivienne Westwood Red Label. In the years that follow, the empire continues to expand, evolving from counter-cultural rebellion into a rebellious mainstream, while the fiercely independent spirit remains etched into its very bones.
Climate Revolution
Vivienne Westwood turns an increasingly devoted eye to ecological preservation. Founder Vivienne Westwood makes a surprise appearance at the London Paralympic Games closing ceremony, wearing a Climate Revolution slogan tee to champion environmental causes. Design and creativity increasingly incorporate sustainable elements — rather than replacing garments every season, the brand hopes you will own a classic piece worth wearing for a decade.
Andreas Kronthaler for VW
Following the conclusion of Paris Fashion Week, the Andreas Kronthaler for Vivienne Westwood SS17 collection is unveiled, showcasing the brand's ever-evolving creative vision. More importantly, Vivienne Westwood opens its WeChat platform to connect more deeply with Chinese audiences — a conviction that beauty and ideas can transcend time, borders, and all barriers.
Year Founded
Years of Influence
Iconic Collections
Fashion Awards